Pratt Fine Art Center Redesign
DURATION
3 Months
3 Months
MY ROLE
UI Designer
UI Designer
CONTRIBUTION
Visual Elements, Information Architecture, Hi-Fi Design
Visual Elements, Information Architecture, Hi-Fi Design
CLIENT OVERVIEW
Check Client Here︎︎︎
Pratt Fine Arts Center is a welcoming, inclusive art community based in Seattle, offering hands-on education and studio access in different areas like glass, metal, printmaking, painting, and sculpture. Dedicated to creativity and accessibility, Pratt empowers artists of all backgrounds to explore, learn, and grow in a supportive community.
WHY PRATT DIFFERENT?
Pratt Fine Arts Center sets itself apart by providing a wide range of specialized studios (e.g., glassblowing, metalworking, printmaking) and emphasizing accessibility and inclusivity.
CURRENT DESIGN
Inconsistent page layouts
Disorganized information architecture
Unclear text hierarchy
Ineffective use of theme colors
Images that lack of theme
DESIGN GOALS
Improve Consistency
Increase Community Visibility
Organized Visual Hierarchy
Promote Brand
FINAL DESIGN
MOODBOARD
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LOGO
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GRID SYSTEM
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LAYOUT
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TYPOGRAPHY
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COLOR PALETTE
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IMAGERY
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DESIGN DECISIONS
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APPLIED SYSTEM
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LOGO
GRID SYSTEM
LAYOUT
TYPOGRAPHY
COLOR PALETTE
IMAGERY
DESIGN DECISIONS
APPLIED SYSTEM
